As we are in the middle of 2025, hotels are becoming more strategic towards their approach in marketing to stand out and drive direct bookings. With the growth of social media, hotels must build modern and conventional strategies to improve direct bookings.
Social media is gaining popularity worldwide and many businesses depend on these platforms for their promotion and advertisements. Social media gives exposure to your property, improves brand awareness, and drives more direct bookings.
In this article, let’s explore paid social strategies that drive direct bookings for their hotels.
What Are Paid Social Media Strategies?
Social media strategies for hotels are a compilation of ideas and techniques that are combined together to achieve certain objectives.
For social media marketing, regular posting, testing, and optimizing your content is important. It attracts new customers and enhances your brand awareness. Good social media marketing has to be multi-dimensional and designed to achieve several goals at a time. Though the results are not instant, they give the desired result over a period of time.
Mentioned below are the goals of paid social strategies for hotels:
- Engagement:
Connect and collaborate with present and potential customers.
- Brand Awareness:
Set a unique tone for your hotel that displays your guest demographics.
- Analytics:
Get real-time market data and get information about your target audience and their performance.
- Acquisition:
Improve your ad campaigns and promote your products, services, contests, and offers across various social channels to drive direct bookings.
- Content marketing:
Create and post engaging content that brings more traffic to your website through SEO.
- Customer Service:
Respond to user queries and streamline your communication via comments and direct messages.
Top Social Media Channels In 2025 That Boost Direct Bookings
Here are the top social media channels in 2025 that help to boost your direct bookings:
- Facebook:
The largest and leading social platform with 3.03 billion active users per month and is the best platform to create community, run ads, and connect with people.
- YouTube:
This video channel is the second largest social platform with 2.49 billion active users monthly. Users watch videos about specific content in multiple formats including shorts, long videos, live streams, etc.
- Instagram:
The next favourite visual social platform of Gen Z with 2 billion monthly active users is Instagram which is helpful media in hospitality and research.
- TikTok:
TikTok is another popular social platform with over 1.2 billion active users monthly. TikTok helps hotel brands to express their identity and connect personally with its users.
- Snapchat:
Another popular social platform is Snapchat. This messaging App allows users to share pictures, videos, and texts. It has around 750 million active users monthly.
Best Paid Social Strategies That Drive Direct Bookings:
- Share Your Brand’s Voice And Story:
Create a unique voice for your brand that suits your audience and share your values with like-minded people. Ensure that your brand tells your story, highlighting your staff, origin, and insights. Be consistent with your brand culture and follow guidelines
- Create Shareable Social Content:
Create shareable content and emphasize your selling points, share your hotel design, surroundings, food specialties, and nearby attractions.
- Offer Exclusive Deals:
Launch marketing campaigns with exclusive offers and discounts. It helps your customer to know that you value their loyalty and recognize them with rewards. Provide on-site perks such as complimentary drinks or discount vouchers for your followers on social media pages.
- Arrange Contests On Various Platforms:
Launch contests like “caption this photo”, giveaways, trivia games, share your best picture or video contest, etc. on multiple platforms to boost engagement of audience and attract more followers. It helps to increase direct bookings.
- Be Consistent On All Your Social Media Profiles:
Regularly share your updates about special events, upcoming features, staff stories, etc. for regular engagement and to promote direct bookings. Answer queries on a timely basis.
- Promote Unique Guest Experience:
Use Hootsuite or Sprout Social to schedule your posts in bulk and view and manage all your social media platforms from a single dashboard. Add recent high-quality images and videos highlighting the best features of your hotel.
- Try Influencer Marketing To Spread Awareness:
Select a suitable influencer that suits your hotel’s brand and voice. Micro-influencers on TikTok, Instagram, or YouTube will best suit your industry as they have loyal followers and increased engagement rates.
- Utilize Travel Hashtags:
Adding strategic hashtags to your content helps your social media posts be more visible. Create your unique branded hashtag to create authentic, branded content on your platform.
- Invest In Paid Advertising:
Use paid social media campaigns to generate positive outcomes and target more audiences. Platforms like UNO Rate Gain make things easier by using smart tools to help your hotel ads reach more people and get better results.
- Drive Direct Bookings On Social Media:
Create a call to action button on your social platform that links directly to your booking platform with a single click. It allows visitors to check rates and availability, and book in a single and easy step.
Conclusion
As social media is being used by millions of people, having the right social strategy will help to gain direct bookings.
Read this article to know the paid social strategies that drive direct bookings.
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